Why College Visits Need to Be More Than Just Campus Tours
As a college consultant, I have had the privilege of attending various college presentations and tours among prospective students and families. Over time, I’ve observed the distinct, sometimes subtle dynamics that play out between admissions representatives, prospective students, and their parents. Unfortunately, what should be an insightful exchange of questions and answers sometimes ends up feeling impersonal and overly rehearsed.
Recently, at a prestigious business school in Texas, I sat with several families as we listened to the school’s program director. While the information was comprehensive, the atmosphere felt restrained and cautious, especially when I tried to pose questions on behalf of the families that I serve. I hoped to gain information to help them make the proper decision for their major. Rather, the director’s responses were guarded, highlighting a culture prioritizing controlled messaging, one-way communication, and a lack of transparent interaction. Sadly, this only adds to the anxiety and complexity surrounding the college admissions process. I wonder now if the parents felt what I did or if it is due to my experience of visiting close to 100 college campuses if my perspective is just on a different level. Probably. So, how can I help you make your visits more productive?
What surprised me more, however, was that parents and students rarely asked questions. While it’s common to feel intimidated or unsure of what to ask, it’s crucial to remember that you’re here to make an informed decision on one of the most significant investments in a young adult's life.
Demystifying “Holistic Admissions Review”
One term families often hear is "holistic admissions review," which sounds wonderfully inclusive but is often misunderstood. Simply put, holistic review means looking at a candidate beyond just grades and test scores. However, each school has its own interpretation of what “holistic” really entails. At some schools, it might mean weighing personal essays and recommendation letters more heavily. At others, it might mean factoring in unique experiences or considering the applicant's fit with the college’s mission through their supplemental essays.
To help you understand this better, here’s a question you can ask admissions representatives:
“Can you explain what ‘holistic admissions review’ means specifically at your college? What factors are weighed most heavily, and how do you assess student fit?”
By asking this, you’ll get a clearer picture of what the school prioritizes, which can help you understand if your student’s strengths align with their values.
Become an Informed, Critical Consumer
As a family, I encourage you to treat college visits with the same attention you’d give when purchasing a home or a car. You’re not just signing up for a “campus experience” but investing in a future community, a network, and a culture. And, as with any big purchase, being a well-prepared and active participant is the key to a successful college campus experience.
Research beforehand and prepare questions that go beyond any information you can find on the college website. Here are some open-ended questions to consider:
For Admissions Representatives:
What types of support are offered for undecided students, and how do you advise students through this process?
What makes your ______ program unique compared to others?
How does the college or professors stay updated with trends in industries like finance, tech, or health?
What does “holistic admissions review” mean at this college?
For Tour Guides:
How do you feel the college has supported your personal and professional goals?
What are some specific challenges students face here, and how does the college help address them?
What’s something you wish you had known before choosing this school? What surprised you once you became a student and have been here a while?
How accessible and responsive are professors and advisors?
What are 3-5 words that best describe the student body here?
Feel free to add follow-up questions to any of the other questions you ask. Keep the conversation going… you learn a lot when you do this!
WF Pro Tip: Look Beyond the Statistics
Listen carefully to how admissions reps and tour guides answer your questions. Are their answers scripted, or do they feel genuine and thoughtful? And if you’re fortunate enough to get a “wink and a nod” response, remember that sometimes the nuances—such as a hint not to submit a certain test score—speak volumes about what the college values.
Ultimately, college is a journey, not just a transaction. Asking meaningful questions not only clarifies the college’s “fit” but also empowers students to find a school that aligns with their goals and growth.
Don’t forget to drive around the area in at least a 1-mile radius to get a sense of the local community beyond the campus itself.
Best always,
Stefanie
